SÃO PAULO/RIO EXTRAVAGANZA WITH KING ESTATE WINERY

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For those of you who haven’t been to Brazil, there are few food scenes like it in the world. We were down there earlier this year for a two week extravaganza to promote the launching of King Estate in the market, and what a delicious two weeks they were! From the Emporia Santa Fe in Rio de Janeiro to the Piselli in São Paulo (and many more in between), it was a feast from the beginning to the end.

And the reception to the King Estate wines was wonderful to see. We had two major shows, one in São Paulo and the other in Rio. King Estate was the highlight at both events out of dozens of international brands and we had hundreds of the some of the best sommeliers, restaurant owners and wine media in both Rio and São Paulo taste through the wines. The reception was enthusiastic across the board.

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For those of you who haven’t been to Brazil, there are few food scenes like it in the world. We were down there earlier this year for a two week extravaganza to promote the launching of King Estate in the market, and what a delicious two weeks they were! From the Emporia Santa Fe in Rio de Janeiro to the Piselli in São Paulo (and many more in between), it was a feast from the beginning to the end.

And the reception to the King Estate wines was wonderful to see. We had two major shows, one in São Paulo and the other in Rio. King Estate was the highlight at both events out of dozens of international brands and we had hundreds of the some of the best sommeliers, restaurant owners and wine media in both Rio and São Paulo taste through the wines. The reception was enthusiastic across the board.

The real fun (and the hardest work) began when Rick Durette, the Vice President of Sales at King Estate, came down to São Paulo to give interviews and conduct tastings with journalists, bloggers and sommeliers. We had a couple of events at the Baby Beef Rubaiyat, which specializes in Brangus beef (a cross of Angus and Brahman). I would say this is one of the best steak houses in São Paulo, and with a great ambience to boot. We also had lunch at one of the sister restaurants called Figueira Rubaiyat which has an entirely massive tree growing right tin the middle of the restaurant. You have to see it to believe it! Rick was interviewed there by a reporter from the the most prestigious business journal in Brazil called the Valor Economico. That article was published very recently and Angela Klinke, the journalist, was obviously very impressed with everything that King Estate represents in the world of wine, and for Oregon wine in particular.

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